You deserve a designer who gets it.
I don’t just build a good brand. I design experiences that move people because your brand should feel like home to you and your audience.
I’m Rachael: a designer, creative communicator, and a carrier of vision. I translate essence into expression—bringing shape, strategy, and soul to what matters most.
I design with intention, rooted in clarity, care, and deep connection. If you’re building something honest, sacred, and bold, this is the soul of my work, the kind of vision I’m honored to carry.
My work is rooted in radical love, authenticity, and strategic clarity, because people-first design is the only way to create something that lasts.
I believe design is a powerful tool that can free you to lead boldly, communicate clearly, and feel truly seen every step of the way.
A curated collection of design work that blends strategy with soul, each one tailored to reflect the heart of the client and the impact of their brand.
FEATURED WORK
Services
Every service is designed to meet you where you are, offering a personalized, relationship-driven experience. No cookie-cutter solutions. Just whole, aligned branding that grows with you.
Logo systems, color palettes, and strategic brand assets that reflect the heart of your vision.
Brand Identity & VIsual Strategy
Beautiful, functional websites designed for clarity, flow, and connection.
Website Design & Experience
Social media graphics, printed materials, and beyond, tailored to fit your exact needs.
Digital & Print Asset Design
For founders who need consistent creative partnership and visual alignment over time.
Retainers & Ongoing Support
THE EXPERIENCE: DESIGN DONE DIFFERENTLY
My process is deeply collaborative, grounded in trust, and designed to leave you more confident, not more overwhelmed. I hold your vision with care and guide you from start to finish with strategy, transparency, and ease.
We dive into your vision, values, and goals to understand the core of your brand.
Deep Discovery
I craft visual solutions that reflect your purpose and speak directly to your audience.
Strategic Design
Regular check-ins, clear communication, and revisions until everything feels right.
Collaboration & Clarity
Your brand and website go live with momentum, backed by ongoing guidance if needed.
Launch & Support
What Sets This Apart
This isn’t fast or formulaic. It's design that honors who you are and who you serve.
-
I'm not just a service provider, but a trusted partner, leading with radical love and authentic connection
-
Strategy-first creativity
-
Genuine, transparent communication
-
People-first, purpose-led design
-
No trends for trend’s sake—only thoughtful choices with lasting impact
-
Deep respect for your vision, delivered with excellence and intentionality.
-
Rooted in trust, excellence, and ethical alignment
WHAT CLIENTS ARE SAYING
She not only listened to my vision and heart behind my project but brought it to life with her own touch.
There wasn't a moment where I felt I couldn't trust her with this project
because of the clear communication she gave me with it, from start to finish.
Proven authenticity, integrity and personality is a no brainer to go
with this business.
Rachael has a unique ability to bring excellence out of everything she touches. Our branding and website was more than what we could have imagined.
I've never had such personalized care. I no longer have a need for a designer, for I have found one who meets every need and more!
Her communication, integrity, and personal touches is beyond what you can find anywhere else. We are so grateful for who she is and what she has done to advance our non-profit.
FOLLOW ALONG @WITKAYDESIGN
Witkay Design